Meta is beginning a campaign to encourage users to support little to medium-sized organizations (SMBs) during the holiday shopping season.
Today, Meta is announcing:
- An extension of its #BuyBlack Friday effort.
- A 2022 holiday gift guide featuring service from the Meta Business Leaders Network.
- A 2022 SMB vacation marketing guide.
#BuyBlack Friday Initiative
Meta continues its #BuyBlack Friday project for the third year, consisting of totally free resources, education, and training for black-owned SMBs.
Today, Black business owners can visit the revitalized #BuyBlack Friday site to schedule and get one-on-one marketing support.
In addition, the site highlights numerous Black-Owned SMBs and personal tips/guidance on how they’ve discovered success using Meta service tools.
Meta highlights the value of the holiday shopping season for minority-owned companies:
“For minority-owned services currently disproportionately impacted by the pandemic, the significance of the holiday season is even more intense– 25% of U.S. minority-owned companies anticipate to make majority their annual income from October-November, and this is highest for Black-owned organizations at 34%.”
Vacation Present Guide
Meta’s annual holiday gift guide titled the “2022 Smalliday Display,” highlights a series of organizations from the Meta Service Leaders Network (MLBN).
Consumers can go shopping directly from the guide to get unique promos and discount rates.
Meta’s vacation present guide is introducing on November 21.
SMB Vacation Marketing Guide
Meta is introducing an updated holiday marketing guide for SMBs with suggestions and ideas on utilizing the company’s free tools to maximize sales over the holiday.
Key areas in the guide consist of:
- How to power ads with Performance 5: Discover how to make ads more impactful, drive more sales, and broaden your client base.
- Update your material and company details: Learn how to create a distinct search for your holiday marketing project and keep it consistent all season.
- General holiday marketing suggestions: Discover how to position products or services as gifts by using various personas in posts and advertisements.
Meta’s vacation marketing guide and BuyBlack Friday site are readily available now. The vacation gift guide will be readily available next week.
Featured Image: Wirestock Creators/Best SMM Panel